We will be conducting upgrades on various US databases. The maintenance window duration will be 3 hrs (180 mins), beginning at 730pm PDT on Friday, July 18th 2025, and affects ONLY our US data center.
As a result, logging in and accessing the Blueshift US platform will not be possible. This necessitates the temporary pause of ALL campaigns. While events will still be accepted, processing will be delayed. Event-triggered campaigns, especially those utilizing trigger filter segments, will be delayed. Both one-time and segment-triggered campaigns will also be impacted. Recurring campaigns scheduled during this time frame will be delayed. Syndications scheduled to go in the maintenance window will be delayed. Read APIs will be available. Live Content will be unavailable, rendering "Under Maintenance" message to the user. User creation API, user updates and event API will be functional but any write requests will be queued and addressed following the downtime period. The unsubscribe API shall remain available during the maintenance window.
Upon completion of the maintenance window, campaigns will be unpaused, events will resume processing and will continue normally.
Posted Jul 18, 2025 - 19:30 PDT
This scheduled maintenance affects: Dashboard at app.getblueshift.com, Event processing & API, One-Time/Recurring Campaigns, Segment-Triggered Campaigns, Event-Triggered Campaigns, Event Imports, Catalog Uploads, User Uploads, Segments, Recommendations, Live Content, Syndications, and Reporting.